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Crowds ≠ Tribes

December 2, 2010 - Posted in Uncategorized


Crowds are…

  • created by an event or external stimulus of some kind
  • heterogeneous
  • are created and disolved frequently
  • fleeting and chaotic
  • to be manipulated, herded and controlled

Tribes are…

  • formed by the sharing of beliefs, values, or interests
  • homogeneous
  • are long lived and grow with time
  • enduring and organized
  • to be lead, facilitated and respected

While they look the same they couldn’t be more different.

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